INDEPENDENT LABEL 3RDWORLD MUSIC ENTERTAINMENT (3ME) INTRODUCE THEIR FIRST ARTIST - DESTINY ROBERTS WITH AN INNOVATIVE AUGMENTED REALITY ACTIVATION

Los Angeles, CA (April, 20, 2018)

3rdworld Music Entertainment (3ME), an independent multimedia company founded in St. Cloud, MN, is introducing their first artist with an innovative augmented reality activation. The album, Moon Melanin Mami, now available to stream on all platforms here, is the debut project of newcomer and St. Paul, MN native, Destiny Roberts.

The 23 year old rapper/singer/songwriter/producer makes her debut with a project all about self love, “you can’t get through the world without it. It’s the only place to really see your light...” says Roberts. The 13 track LP is a blend of soul inspired hip hop, fusing elements from a couple of Roberts’ biggest obsessions, the moon and space, with sonics inspired by some of her biggest influences; her family, Miss Lauryn Hill, Miguel, Frank Ocean, Erykah Badu, and OutKast.

Destiny’s partnership with 3ME came naturally through a kindred connection of like minds and an underlying purpose to simply inspire friends and family to live their true purpose. “We’re a team of forward thinkers and incredible souls. Innovation, truth and compassion run in our veins” said Feyi Ekisola, talent manager and partner at 3ME. He continued “Destiny is one of my biggest inspirations. I admire every part of who she is. She makes me want to be a better person and to continue to fight so that everything she’s meant to be is manifest.”

In uncharted waters, 3ME intends to spearhead the massive potential opportunity of engaging and building an audience with its own Augmented Reality Application platform, 3ME-ARE (Augmented Reality Experience), with a version available for download on the App Store. Activated with branded imagery or via imagery found at 3ME.co/ARE, users can experience the company’s current stream of releases using AR. The experience will also be activated at live events or pop ups, shows, promotional/marketing opportunities and any opportunity to connect with fans.

Truman Boone, the self taught CTO/CEO of 3ME, saw an opportunity to bring his passion for advancing technology and its ability to make lives and experiences better as a no brainer, “In an attempt connect with people and bring our art closer, we had to go beyond the use of the internet for information, and focus on immersion. Using augmented reality seemed like the natural progression for me as programming is my art medium of choice. By maximizing the powerful hardware components found in mobile devices we are able to provide an experience that extends beyond the view of the screen and allow users to become more interactive. Better yet, users can enjoy the amazing tech we keep in our pocket each day in a very futuristic way. The best part is the endless possibilities XR brings, I can barely fathom what we might do in the future, but it will in fact feel like the future!”

INSPIRATION OF PROJECT TITLE

Roberts views herself as a person from out of this world. Her obsession with the moon started very young, “I always felt that the moon followed me everywhere and felt, just, really comfortable when I saw the moon. I always felt like it was a part of me, like always felt peaceful and it was a safe place for me to create” she said. Moon Melanin Mami, the album, came from a place of self observation and celebration; celebrating her black excellence and essence.