Ryerson Start-Ups Partner Up: Suiting Company Four Fifty Five Gains Strategic Partner, Marketing Firm 7C Laboratories

Toronto, ON, March 2018 – Creative marketing agency, 7C Laboratories, announces its strategic partnership with Four Fifty Five, a Toronto-based startup offering custom suiting and accessories. Fitting into the business model of 7C Laboratories, the goal of this partnership will be to reposition the Four Fifty Five brand as an easily accessible and budget-friendly alternative to current market offerings with distinct Canadian influence.

Acquiring 50% of the company, 7C Laboratories intends to provide Four Fifty Five with a full creative marketing solution to the custom suiting industry in Canada. This investment represents an important strategic opportunity for both parties: Four Fifty Five to enhance their brand recognition and expand their overall reach, and 7C Laboratories to increase their rate of scale with a prominent case-study as an integrated marketing firm.

7C Laboratories’ goal is to spearhead a nationwide marketing campaign that reiterates the brand’s focus on customization in a highly memorable atmosphere - both offline and online, while shifting their marketing initiatives to capture previously unexplored demographics. The intent is to position Four Fifty Five as the every-person’s access to custom formalwear: no judgement included.

“What we’re currently seeing from Four Fifty Five is their close association with the Toronto culture, in conjunction with a male-dominated brand persona. Our aim is to have them shift the paradigm in the industry by putting emphasis on a genderless and adaptive tone that grasps all of the unique cultures in Canada. We are more than thrilled to begin taking Four Fifty Five to new heights,” says Jesse Brito, President of 7C Laboratories.
 
Four Fifty Five was founded by two brothers, Noah and Jake Parker, who hoped to make an impact in the made-to-measure market. They focus on delivering high-quality, yet affordable suit wear and accessories to a younger demographic. The lifestyle brand also aims to provide an unforgettable experience for each client that walks through their doors.
“We see a lot of potential for Four Fifty Five, which is why we chose 7C Laboratories to help us achieve this growth. Our success so far has allowed us to tap into a very niche market within the Toronto region, however with the direction of 7C Labs, we are confident that we can gain recognition on an even larger scale” - Noah Parker, Creative Director of Four Fifty Five.