Made it into DIVAMAGAZINE just months into lauching our brand.

It’s always the same, you go in a store and it’s Mens wear and women’s wear. You can never find the same design on both a “female” top as a “male top.

So we decided to create a gender fluid clothing brand, people should feel confident in wearing what they want in a fit that makes them comfortable in who they are.

All our clothing is unisex. We are distinguished, diverse  and very much apart of the LGBT Community.

As the owner and being genderfluid myself I realised there’s a huge niche for gender neutral clothing. And I was correct.  Months into launching we made it into the worldwide published magazine DIVAMAGAZINE who did us a full page coverage about us.

Years of being told this wasn’t going to work for me by friends and even family, and here we are, a year in and sales flowing and customers returning time An time again.

We aren’t just a clothing brand we are a community.
Success doesn’t just come from an idea, it comes from passion and pride in what you do.

So as our slogan says

DARE TO BE YOU.

Riley Manning

Owner of Custom Identity Clothing.