ADWEB becomes Effective Digital

Melbourne, Victoria – August 17, 2018 Stewart Bairstow announced today that the company previously known as The ADWEB Agency has been rebranded as Effective Digital. The change in name repositions the company as a provider of innovative technology solutions - a departure from its roots as a web design agency. While Effective Digital is based in Melbourne, the recent unprecedented growth of its flagship product, Intranet DASHBOARD, has led to offices being opened across the USA and India. Stewart Bairstow CEO of Effective Digital explains the transformation: “Over the past 20 years ADWEB has evolved from a Melbourne-based web design agency to a major provider of global software and SaaS solutions. It’s time to reposition ourselves in a way that better reflects our brands, our Agile approach to development and the diversity of our workplace culture.”
Effective Digital is a dynamic team of development, consulting, marketing and management professionals. Their varied portfolio of brands includes; Intranet DASHBOARD – an all in one intranet platform with over 1.2 million users worldwide and Data InTrans, an advanced telematics fleet management solution. They have also developed a suite of Jira Add-ons used by developers around the world.
Josie Mangano, Chief Technology Officer, describes the rebranding as “a positive and fresh way to move forward – by leveraging the technical expertise of our Agile developers around the globe, we’re in a great position to deliver innovative software solutions that address our customer’s real-world problems.”