eReceptionist, business phone service providers, have revealed the results of a new survey. 800 British consumers were asked to identify what they believed made a brand look more professional, through a questionnaire that was designed to help small businesses understand what they can do to give their brand a more established commercial appeal.
The data gathered from survey respondents highlights five major factors identified as being important to creating a more professional business profile:
24/7 Customer Support Functionality
An Active Social Media Presence
A Quality Business Website
An 0800 Business Number
The Use of a Corporate Address
How Small Businesses Can Build a Professional Brand
Results of the survey revealed customers placed certain significance on different professionalism factors. While all aspects listed were judged by British people as being advantageous to creating a business that appeared bigger and more established than your typical SME, some elements held more weight than others:
60% of respondents stated that having a business website was crucial to a professional brand image.
38% believed a social presence was essential for competing with larger brands.
33% identified 24/7 customer support and automated phone answering services as a key part of establishing a bigger and more approachable brand.