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Four ways of writing affiliate disclaimers

All your website visitors know, that you have to make money. There is no reason to hide it or be ashamed of it. However, it is essential how you tell your visitors, that you have links you may earn money on – especially if you have a site where editorial end commercial content is mixed.

In most countries, you are required by law to inform users of affiliate links. But how to do it? When using Heylink, you can have your disclaimer inserted automatically. We recommend to keep it short, but informative.

Here are four examples of how you can write the disclaimer text:

“We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.”
Buzzfeed

“Wirecutter is reader-supported. When you buy through links on our site, we may earn an affiliate commission.”
The Wirecutter

“Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.”
Webhostinghero.com

“Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.”
Mashable

Link to a more detailed explanation
If you really want to be transparent about it, you should link to a page where it is explained in a bit more detail how, where and why you use affiliate links.

Be the devil’s advocate and answer the critical question that the visitor might have: How do you select the products? How does it affect your bias? Can companies buy a positive article/review about their product? And so on.

Kasper Skov Jensen - ksj@compriso.com | Head of Content

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For more information, please contact:
Kasper Skov Jensen
Head of Content