New PR tech solution offers free of charge online newsroom and distribution

How do you distribute your news and stories to the public? Do you send out press releases to media and influencers hoping for the best, do you publish your stories on your own website or perhaps combine the two methods? Many organisations maintain news sections integrated into their own websites but struggle updating these regularly. It takes time to maintain the section, to give it a professional look and feel but also to publish news and stories. Therefore, such sections often end up out-of-date and only inadequately support communication efforts.
 
A new Danish Public Relations technology platform offers an effective solution - and it’s free of charge. Hypefactors, a provider of global media monitoring, PR performance measurement and other software tools for PR and communication professionals, just launched Hype.News. With Hype.News, any company, brand or organisation can create their own online newsroom and publish news regularly, without having to spend unnecessary time maintaining their own news site.  

Hype.News equips organisations with a customised and SEO-optimised online news channel from where news and stories can be published and distributed. Users decide which stories are told, how they should look and be prioritised. Now, journalists, bloggers and other influencers, who are interested in the business, brand or product, can easily search and find stories, articles and media assets and contact the company’s representatives for further comments – and then share the chosen story with their audience.

Chief Commercial Officer Falk Rehkopf says: ‘Earned Media and therefore Public Relations become more and more important, but also increasingly more complex. We are experiencing a keen interest in tools that help make PR workflows more efficient and more data-driven, documenting the effect and the results from PR. With Hype.News, Hypefactors now enable everyone to publish and distribute news stories as easily as posting on Facebook while avoiding maintaining a news section on their own website. Every organisation is welcome to try it out now on hype.news, free of charge.’