New software puts financial value on media coverage

What exactly is the value of our media coverage? What was the return on investment of last months earned media activities? Shouldn't we just invest our budget in Google Adwords instead of PR? More and more Public Relations and communications professionals get these kind of performance oriented questions. Questions that can be challenging to answer.

The financial value of Public Relations has always been difficult to measure and time consuming to report. Now the Danish company Hypefactors is changing that. Chief Commercial Officer Falk Rehkopf, explains:
"Earned Media professionals and agencies are not always given credit for the value they deliver to brands. Simply because the hard facts have been missing, making it almost impossible to compare the effect of Public Relations investments with the effect of other spendings. Now Hypefactors makes it possible to answer all the relevant management questions - leading to better decision and saving time and money as well."

Hypefactors is software for PR professionals. The unified cloud-based platform delivers real-time media monitoring linked with accurate and transparent performance measurement, powered with easier than ever reporting. It works across markets and is extremely easy to access and use.

Global media monitoring 
Hypefactors monitor more than 2 million different media sites across the globe, and make the relevant media coverage available for the user in real-time, whether at the office, at home or on the go - for which also a mobile app is available. For the monitoring, the users simply set up different streams of news they would like to follow; like streams on different brands, markets or competitors. It's done in a few minutes and then the coverage starts to tick in. The monitoring is 100% integrated with performance management, including automated calculation and reporting of the value of media coverage.

From feelings to financial value and ROI 
The platform gives the user a transparent and consistent overview. He/she can easily track, analyse, compare, and share performance results across brands, markets, and time. When Hypefactors track and report the financial value of print, online, tv, radio, social media and the 'return on investment' of campaigns and activities, the calculation is based on a sophisticated built-in measurement tool. Falk Rehkopf explains:
"Hypefactors works with a unique measurement tool based on 10 different parameters. Public Relations simply needs to kill the inaccurate and not valid AVE method, where the listing price of the equivalent advertising space is multiplied with a PR factor. We are here to empower the PR professional to achieve better results by providing all the tools and facts to power their stories.

Hypefactors can be accessed and tried out at www.hypefactors.com