Why care about media reputation management?

Reputation management is an integral part of running a successful business. There is no shortage of examples of companies that have suffered significant losses in both revenue and market value as a direct consequence of changes in public opinion about their brand in the negative direction. At the same time, the ability to cultivate a positive public opinion about your brand is a strong competitive advantage. Something similar can be said for the public opinion of political and governmental organizations. Having bad publicity in digital or social media can of course discourage potential new customers, and in worst case maybe even cause you to lose existing customers.

Moreover, search engine rankings are increasingly taking into account the online reputation of your brand. Your SEO efforts therefore also depends on how media and people perceive your brand.

Monitoring what people and media are saying about your organization is the first step in avoiding the proverbial shitstorm and taking advantage of opportunities for improving your reputation. In the age of social media and digital news however, monitoring what is being said about your brand on a global scale is becoming increasingly difficult.