Allergy UK, the leading national charity providing support and information for those living with allergic disease, is sponsoring the brand new ‘Alternative Class’ category of this year’s National Ice Cream Competition at The Ice Cream and Artisan Food Show 2020. The competition is judged on the first two days of the Show.
The charity will also be manning an information desk at the Show on 12th February supplying ice cream parlours, mobilers and other outlets with information about food allergies and the challenges facing people who live with them. They will also be delivering a seminar on Wednesday (11am) focusing on Allergen Management.
Food allergy affects around 8% of children and 2% of adults. In the 20 years prior to 2012 there was a 615% increase in the rate of hospital admissions for anaphylaxis in the UK. It is estimated that 1.92 million people have food allergy in the UK.
Allergy UK will be promoting its Allergy Aware Scheme. This recognition scheme is for ice cream parlours and mobilers (in fact, all catering outlets) in which staff have been trained in food allergen management in every aspect of their business and where procedures have been put in place to inform and protect customers living with food allergy.
Yorica, a UK-based manufacturer of a range of ‘free from’ ice creams which are free from the top 14 food allergens, is the first company in the ice cream sector to be recognised by the Allergy Aware Scheme.
More details, and a host of downloadable information can be found at:www.allergyuk.org/information-and-advice/for-caterers
“We are delighted to be partnering with Allergy UK,” commented Ice Cream Alliance CEO Zelica Carr, organisers of the Ice Cream and Artisan Food Show 2020. “The charity will an invaluable source of information on how our sector can manage the risks associated with food allergies.”
The Ice Cream and Artisan Food Show 2020 is held at the Yorkshire Event Centre in Harrogate, 11th-13th February. It’s free for the trade. You can register here https://bit.ly/2pYgUGe
Ice Cream Alliance
https://www.ice-cream.org The Ice Cream Alliance is the trade association for the UK's ice cream industry. Each year it organises the UK's only trade event for the sector - th...
ALLERGY UK AT THE ICE CREAM & ARTISAN FOOD SHOW 2020
Allergy UK is sponsoring the 'Alternative' category of the National Ice Cream Competition, giving a seminar on Allergen Management and manning an information desk at The Ice Cream and Artisan Food Show 2020
The Ice Cream Alliance is the trade association for the UK's ice cream industry. Each year it organises the UK's only trade event for the sector - the Ice Cream and Artisan Foods Show.
simon - simon@boroughpr.co.uk | PR consultant
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Ice Cream Alliance
https://www.ice-cream.org The Ice Cream Alliance is the trade association for the UK's ice cream industry. Each year it organises the UK's only trade event for the sector - the Ice Cream and Artisan Foods Show.