Rap Artist, Joe Serious Returns with New Single, “Heart Of A Hustler”

December 22, 2020 * Los Angeles, CA. — An article written about Louis Gallardo. a.k.a. Joe Serious, or the “King of L.A.” back in 2006 starts off with, “the story of unsigned west coast hip-hop rap MC Joe Louis "SERIOUS" Gallardo is as interesting as the music this MC can spit. Not just one of the best Latino hip-hop artists on the west coast, he may be one of the best unsigned rappers period on the west coast today.
Hip-hop artist Joe Serious, a.k.a The "KING OF L.A.", stands 6 foot 2 and 250 plus pounds. Mighty is the man but his forceful lyrics makes him a contender in the hip-hop game, not his size.

Joe took some time of to be with family and as life goes, you get caught up many times serving making a living over serving your dreams. It was with that realization that Joe decided to make a serious (pun intended) return to the rap game. And as much as the industry has changed over the years, much remains the same.

”Heart of A Hustler” is the single that aptly describes what those who have achieved great success in this industry all know about it. Although Joe stepped away to manage life’s business, his music has remained one of the favorites at clubs and independent sales over the years. The “King of L.A.” has consistently been picked up and sold on various distribution hubs, something Joe was unaware of for a long while. He has since hired a team to look into the matter for him, but what gets Joe excited even more so that he just may have some a royalty check or two awaiting him, but that new fans are still being introduced to his timeless music , is gratification beyond compare.

Representing his hometown of East Los Angeles, California. He has always been creative in his Style of Hip-Hop elements from the age of 8 years old. In the early 1980's Joe Serious first started rapping as M.C. Kidd Hipp and West Coast Pop locking as "Cartoon". Doing shows at different levels, from backyard parties, to legendary all rap AM station K-DAY 1580 party events, to the Los Angeles Sports Arena "Uncle Jam's Army" concerts; gave the young hip-hop MC experience and also gave him many avenues to show off his lyrical style.

In 1985-86 "Serious" made his name on the streets when legendary L.A. Radio D.J. Greg Mack announced him live on the radio after selecting his cassette tape as one of the best M.C.'s to compete for The Best Rapper of the West Contest sponsored by the legendary hip-hop crew the Sugar Hill Gang.

Serious has some major talent this time around on the track for the single and the video, including DJ Bobby B aka, Robert Flores B, Noel Cali and Dreams Lopez, to name a few, and the single is available now on all digital platforms where music is sold.

For more about Joe Serious, follow him on IG / https://www.instagram.com/joeserious1/

Also, see full article about Joe at: https://www.thuglifearmy.com/index.php/rap-hip-hop-artist/3855-unsigned-hip-hip-mc-joe-serious-drops-new-cd.html