Categories

PR and communications |

HM Treasury and The Royal Mint

The briefLaunch the new 12-sided £1 coin and ensure both public and businesses were ready for the change.
How we made positive changeWe reached 96% of the UK with our ‘New Quid on the Block’ campaign. We created a multi-platform approach, from a business-focused website to a dedicated press office and even a Found the Pound Snapchat filter, all to ensure every demographic was reached.

Kindred has been involved in promoting the CSN report for the last six years and this year saw a record amount of national coverage. Hard hats off to the CITB team!
Lorraine Galvan - lorraine.galvan@kindredagency.com | Marketing Manager

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