The briefLaunch the new 12-sided £1 coin and ensure both public and businesses were ready for the change.
How we made positive changeWe reached 96% of the UK with our ‘New Quid on the Block’ campaign. We created a multi-platform approach, from a business-focused website to a dedicated press office and even a Found the Pound Snapchat filter, all to ensure every demographic was reached.
HM Treasury and The Royal Mint
Kindred has been involved in promoting the CSN report for the last six years and this year saw a record amount of national coverage. Hard hats off to the CITB team!
Lorraine Galvan - lorraine.galvan@kindredagency.com | Marketing Manager
Kindred Agency
Comms
Communications
PR
London Mint
Royal Mint
UK
United Kingdom
Contacts /
For more information, please contact:
Lorraine
Galvan