We all know that 20% of Google’s traffic is for local searches. Thanks to smartphones people are looking for information on the go. Consider this scenario; you and your friends have decided to meet up at a local pub in Adelaide. Suddenly one of your friend decides that it would be a great idea to go for a movie and then probably some place for dinner. Smartphones allow you to check for local movie listings directly. A quick search for Adelaide movie listings would give you complete details about everything that you need to know. You also get directions, reviews (about the movie and the theatre as well), and even details such as show timings. You can also book the tickets directly through the site. That is the power of local marketing.
Did you know that more than 90% of smartphone users search for local information on their phone? Despite the fact that there are millions of people looking for local business information, just a few hundred local businesses have managed to tap this potential to its maximum. Here are a few things that you can do to target your local business:
- Claim Your Google+ Account: When people look for information about your business, your Google+ page can play a huge role in boosting your search engine rankings. In fact, it isn’t uncommon if your Google+ page ranks better than your own web page. But how does one claim the process? Simple. To those who aren’t really experienced about this, you can always get it done through an Adelaide SEO services company.
- Completing your Google+ Profile: Claiming your Google+ page isn’t everything. It is important that the Google+ page has all relevant information about the business. In fact, not claiming your Google+ page and updating the page with relevant information can leave it vulnerable to other competitors, who may fill the page with information that is not true. Complete information includes UNAP details, i.e. URL, Name, Address and Phone Number. Other details like business hours, lunch hours, etc. should also be filled. Images of the local business on the Google+ page are also important. If you aren’t used to all of these, help from a search engine marketing company can always be sought.
- Choosing the Target Keywords: You would have to first determine if the target keywords trigger the local search algorithms. Check if a search with the business’ keyword along with the local place triggers a local search result (the 7 pack). Businesses that do not display this pack are easier to rank by an Adelaide local SEO company.
These are just some of the ways how the local SEO company can be used to garner business interest in your local area.
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