Several products are popular each year at Christmas as it's the season of goodwill and gifting. If you stock these as part of your shop or online business, you’re sure to sell out. People are always looking for extra items to add to Christmas presents to bulk them out and make the whole gift even more special. We list some products you should consider selling this Christmas to increase your average basket size and increase your profits.
Scented candles
Scented candles are very popular at Christmas and are often given to loved ones as part of their Christmas present. You’ll be surprised just how popular scented candles can be during Christmas. Any online store or shop can stock scented candles as long as it has a connection to your general business ethos or product offering. Choose attractive Christmas scents or scents that match your products. For example, a shop that sells doughnuts might choose to produce a Christmas doughnut-scented candle with its branding. This will delight your regular customers and anyone that loves the smell of doughnuts. When properly stored, scented candles can last a long time, so that you can sell any excess stock the following year.
Bath products
Bath bombs, bath salts and bubble baths are very popular items that people buy as gifts at Christmas time. Christmas-shaped bath bombs with added sparkles are a great present for anyone that loves to relax and soak in the bathtub. Some companies have even created bath bombs with surprise products, such as a piece of jewellery or money concealed and protected in a small bag. These surprise gifts can be used by businesses to use up stock that’s not sold as well as expected. Many customers love the element of surprise, especially when they know the item inside is valued higher than the price they paid. They’re also a great gift as the person buying the present doesn’t need to pick out something they think the person will love. The whole surprise element makes choosing the gift much more straightforward.
Handmade soap
Soap has always been a popular gift at Christmas; handmade soap is unique and can include lots of extra elements that make it an ideal gift. You can stock handmade soaps that are in the shape of your business logo or even give these away as Christmas gifts to your most valued customers. Handmade soap can be made in many different shapes and colours. Premium handmade soaps will come packaged in
soap boxes; if your business wants to add this to your product range, a branded soap box is a great way to help improve brand awareness. Choose a fragrance that your customers will be interested in and that reflects your company. Some soaps include flowers, fruit and other items inside, which can make them more visually appealing.
Mugs
Many businesses get mugs printed with their company logo or other messages that will appeal to customers. Printed mugs can be considered a self-care item as many people like to enjoy a cup of tea or coffee as part of a self-care routine. Loyal customers who favour your brand will enjoy the opportunity to purchase a mug with your logo or a mug that’s associated with your business. Ask a few customers to see if they’d be interested in this type of product before ordering. Again this type of product can also be given to loyal customers as a way to promote your business further and improve their loyalty towards your brand. Christmas is the perfect time to show your appreciation to your regular customers with a gift as part of their next purchase.
Tea blend
Tea is a great gift for any hot drink enthusiast at Christmas. If your company produces food or drink-related products, a speciality tea blend will be a great addition to your product range at Christmas time. You could offer customers to try your tea blend when they’re browsing the shop or send out a free sample as part of your online sales. A relaxing or festive-tasting tea blend suits the season well and will be popular with your customers. It's also a great extra gift that you can incorporate into a gift hamper or festive stocking.
