HIGH PEAK, DERBYSHIRE– November 14, 2017 – Seriously Silly Socks announced today that its online store was recognized as the Grand Prize Winner in the 2017 BigCommerce Innovation Awards, an annual contest recognizing the best in ecommerce innovation. Presented by BigCommerce, the leading ecommerce platform for fast-growing and established brands, Seriously Silly Socks was recognized as an Innovation Award Winner for its specially-designed sock gift boxes, which allow customers to select socks to include in custom gift boxes.
“As an online-only sock retailer, our success is predicated on our ability to create an engaging on-site experience that both compels our customer to buy and differentiates our brand in a crowded marketplace,” said Andrew Gill, owner of Seriously Silly Socks. “None of this would have been possible if not for the robust toolkit that BigCommerce provides, so we’re honoured to be recognized for using the platform to bring our brand vision to life in a way that is efficient for both buyer and seller.”
“To win an Innovation Award, you need to create something that didn’t exist and Seriously Silly Socks’ build-a-box functionality is a great example of that,” said Michael Leff, vice president of technology at StoreYourBoard and 2017 Innovation Awards judge. “It stands out as a creative solution that involves adding a new feature to a BigCommerce store while offering a great customer experience.”
The UK-based company worked with Cart Designers to develop a Build a Gift Box tool that not only simplified the sock selection process for the customer but also streamlined the fulfillment process on the back-end, saving time and improving service accuracy.
The BigCommerce Innovation Awards recognize brands selling online through BigCommerce’s platform that identify unique ways to solve product, marketing and customer experience challenges. To learn more about the awards, visit: www.bigcommerce.com/awards/innovation.