Miciù project. A chic shirt to help cats without a home.

Her name was Miciù, a splendid 4-years-old white Persian kitten, adopted by the family of a collaborator of the Swiss fashion brand EPTA colors, who later also became the mascot of the Ticino fashion house. Unfortunately, the fate, which is as impartial as it is cruel, has taken away from the love of her loved ones 'cause of a genetic pathology typical of these cat breeds that leaves no way out.
Thus Miciù, in memory of his generous beauty and charm, becomes a symbol, a possibility of salvation for other cats who do not yet have an adoptive family.
The idea of creating an elegant jersey with the stencil of the small shutter was appreciated by all the production staff of LM company, who visibly moved immediately to launch this idea, so kind and full of sensitivity, to all friends and customers, immediately finding accession.
Miciù project becomes a piece of clothing, a shirt in the 7 colors of the EPTA brand, depicting the beautiful white cat turning its head to its mistress, as often happened when she was in her arms.
The launch of the shirt will be used to raise funds to help the stray cats and foundling puppies' collection facilities, to have adequate accommodation with the appropriate medical care to start adoption.
At this moment LM company is looking for Ticino structures to evaluate this charity option through a written agreement that provides for a payment of 50 euros to the structure, for each jersey sold to the public. The first tranche of jerseys will be limited edition (70 pieces), but it is possible that the initiative can continue with other replicas of this piece of tailored clothing totally hand-cured by the seamstresses of the LM company group. Miciù is produced in Italy (Veneto), with the help of a specialized tailor's shop and a lithograph of thirty years of experience with truly excellent quality standards.
If there are structures interested in joining this initiative, direct contact is by email from the LM Company's PR office at pr@lukemartini.com.
The charity jersey costs 149 euros and can be booked now on the official EPTA colors website, at www.epta.store