LucaMartini fashion company è partner di NouvelleChicane in Silmo expò di Parigi; tra i due brand è nata una sinergia per la quale LM company sarà unico importatore esclusivo degli occhiali NC per l’Italia e la Svizzera.
“…siamo molto felici di questa inaspettata collaborazione, nata da una semplice conoscenza via social, che poi si è sviluppata in questi ultimi mesi…con il designer Mark Broomer, siamo in una specie di simbiosi artistica e produttiva…”, racconta Luca Martini, designer e brand owner di LM company.
Lo stand NouvelleChicane è stato interamente personalizzato in collaborazione con Rdress couture inclusa la modella presente che ha indossato l’esclusivo abbigliamento Rdress in tandem con le creazioni ottiche di NouvelleChicane, studiate anche per abbinarsi alle opere d’arte di Rdress couture. Collaborazioni audaci e creative, che contribuiscono ad avvicinare creativamente Svizzera, Italia e USA al di fuori dalle solite logiche produttive globalizzate, con prodotti di altissimo profilo per un pubblico che apprezza qualità, arte e creatività.
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Rdress couture and NouvelleChicane. The brands of Lugano and Boston, together with Paris for SILMO expo.
New joint venture for the Swiss-Italian brand and NouvelleChicane eyewear from Boston that has created a special collection of eyewear built with very light and very resistant materials used in the sophisticated world of Formula1. NouvelleChicane eyewear was officially presented in Europe at the recent Silmo expo in Paris from September 27th to 30th, a very important annual event for high-profile, artisanal and sustainable optics for the international market.LucaMartini fashion company is a partner of NouvelleChicane in Silmo expò in Paris; a synergy was born between the two brands for which LM company will be the only exclusive importer of NC glasses for Italy and Switzerland.
"... we are very happy with this unexpected collaboration, born from a simple knowledge via social media, which then developed in recent months ... with the designer Mark Broomer, we are in a kind of artistic and productive symbiosis ...", says Luca Martini, designer and brand owner of LM company.
The NouvelleChicane stand was entirely customized in collaboration with Rdress couture including the present model who wore the exclusive Rdress clothing in tandem with NouvelleChicane optical creations, also designed to match the works of art of Rdress couture. Bold and creative collaborations, which contribute to creatively bring Switzerland, Italy and the USA outside of the usual globalized production logic, with products of the highest profile for an audience that appreciates quality, art and creativity.
