Goals
- Bring new and innovative music to the table, being that in the scene of “heavier” music (rock, metal), there are only so many acts still keeping it true and ‘alive’
- Bring a sense of community to a world that desperately needs it in these current times
- Show people the power of music - and how it can be “more” than just songs, and a band
- The purpose is to create an experience for everybody - not just writing complex and involved music, but to stretch it as far as it can go, with videos, concepts, merchandise, the live concert(s), and an all around point that heavy music is the most creative and innovative, and it is here to stay
- To be the next torchbearers for this style of music, attitude, and artistry
Objective
The objective is to promote the EP online and on every form of social media, including going the old school way with posting flyers up around town in the Hollywood and Highland area, and Sunset Plaza. Things such as paid Instagram promotion/sponsors and asking fellow local bands with a solid following for shout-outs as well. The publicity will be centered around promoting the new music, and an EP release show which is targeted to be held at the Whisky a Go Go with a date to be determined. The bands’ social media accounts will strictly be referencing the new music and mainly the release show in a very vague, dark color schemed, intriguing way, to peak interest.
Message
In current times, people need a release. People need something creative, productive, and inspiring to be a part of. The overarching message of this band is to think for yourself, always search to be and stay inspired, and strive to be better than yesterday. Through very progressive, and dynamic music, with deeper subjects than your everyday pop song, it is creating an experience for people to detach from day-by-day life, and come to be inspired. Expanding minds and unlocking higher potential is what the music, accompanied by live theatrics and visuals is intended for, at the same time just musicians being musicians wanting to entertain an audience and give people a great, memorable show.
Strategy
Promote the EP and concert around the Hollywood area, specifically Hollywood and Highland, including Musician’s Institute, and Sunset Plaza around the Whisky, Roxy, and Rainbow. Paid promotions on social media will be one of the main forms of strategy, including printing and posting flyers of the band’s release show slated to be at the Whisky. Friends of the band, family, friends, and followers of each band member will be able to help promote and share info with everyone possible of the release, using the DIY method with everything available at the current time. There will be a livestream from the debut show as well.
Tactics
Utilize social media to promote/sponsor the new EP and release show up until a week before the concert itself. Print at least 100 flyers and post around Hollywood regularly, including handing them out to people at music stores, bars, restaurants, on the street, etc. Contact fellow local musicians on social media for promotion and to come see the show and sponsor/support the act.
Tools
Instagram, Facebook, Twitter, YouTube, email (for business only) and social interaction around town, all used for communication purposes.
Audience
Primary audience - at this time, would be fellow musicians and the heavy music crowd. Quite a diverse group, ranging anywhere from 10 years+. The band is very heavy, yet quite melodic and dynamic, and has something to offer everybody. In terms of a secondary audience, it would be everybody - all people need to be inspired, uplifted, and to feel they are a part of something productive that can better themselves in any way possible.
Target Media
Develop relationships with owners of clubs and venues, i.e. the Maglieri family, owner(s) of the Whisky, Roxy, Rainbow. Jeff Laufer of RockBandsofLA.com, and DoLA.com, etc.
Measurement
Instagram, Twitter, Facebook, YouTube, iTunes, Docs, Excel